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CRM Guide

CRM — Complete User Guide

Step-by-step instructions for every action in the CRM: adding contacts, managing tasks, following up, setting email drip sequences, reading notifications, and tracking deals through your pipeline. Every link below goes directly to the right screen inside the app.

Contacts Tasks Follow-Ups Notifications Email Sequences Deals & Pipeline Notes Segments & Lists Client Portal Import Contacts Reports

In this guide

01 — Add & Manage Contacts

Contacts are the core of the CRM. Every person you're working with — a buyer, seller, lead, or client — lives here.

→ Go to Contacts

Add a new contact manually

1

Open the Contacts page

Click Contacts in the left sidebar, or go to /crm/contacts.

2

Click "+ Add Contact"

The button is in the top-right corner of the contacts list. A modal or form will open.

3

Fill in the contact fields

Required: First name, Last name. Everything else is optional but recommended.

4

Click Save

The contact appears in your list immediately. You'll see their name, email, phone, source, and temperature (Hot / Warm / Cold).

First & Last Name requiredHow they appear in the contact list and all emails.
Email optionalUsed for quick emails and drip sequences. Without email, sequences won't fire.
Phone optionalDisplayed on the contact card; used for SMS/call features.
Company optionalLinks the contact to a company record.
Source optionalWhere the lead came from (Referral, Walk-in, Website, etc.). Helps with reports.
Tags optionalFree-form labels you can filter by later (e.g., "VIP", "Investor", "Referral").
Priority optionalHigh / Normal / Low. Affects today's priority list and dashboard ranking.

View a contact's full record

Click any contact's name to open their detail page. From there you can see their full activity timeline, notes, deals, tasks, and emails — all in one place.

→ Open Contacts List

How to tell it worked

✓ The contact's name appears in the list with a "New" status badge and their source label.

Edit or update a contact

Open the contact detail view (click their name), then click the edit icon next to any field. Changes save automatically. You can update name, phone, email, tags, priority, and status without losing their history.

Merge duplicate contacts

If the same person has two records, open one contact's detail page, look for the Merge option in the actions menu, and select the duplicate to merge into. All activity and notes from both records are combined.

02 — Create & Manage Tasks

Tasks are action items tied to contacts or deals — callbacks, document requests, check-ins, anything that needs to be done.

→ Go to Tasks

Create a new task

1

Go to Tasks

Click Tasks in the left CRM sidebar, or go to /crm/tasks.

2

Click "+ New Task"

A task creation form opens. Fill in the title, due date, and priority.

3

Link it to a contact or deal (optional but recommended)

Linking a task to a contact keeps the task visible inside that contact's record so nothing gets lost.

4

Assign it (if you have a team)

Select a team member from the Assign To dropdown. They'll receive a notification that a task was assigned to them.

5

Save the task

It appears in the Tasks list with its due date and priority badge. Overdue tasks turn red automatically.

Title requiredClear action item. Example: "Call back John Smith re: pre-approval".
Due Date optionalWhen it needs to be done. Tasks past due date are flagged for the team.
Priority optionalHigh / Normal / Low — affects sort order.
Assign To optionalTeam member responsible. Triggers a task-assignment notification to them.
Notes optionalExtra context — reference numbers, what was discussed, next steps.

Mark a task complete

Find the task in the list and click the checkbox or the Mark Complete button. Completed tasks move out of the active list and into history. You can filter to see completed tasks any time.

Tip: You can also create a task directly from inside a contact's detail page — scroll to the Tasks section and click "+ Task". It will be pre-linked to that contact automatically.

03 — Follow Up on a Task

Following up means checking on open tasks and taking action. Here's exactly how to do it.

→ Open Your Task List
1

Open Tasks and filter to "Open" or "Overdue"

Go to /crm/tasks. Use the filter at the top to show Open tasks, sorted by due date. Overdue items appear in red.

2

Click the task to see its details

You'll see the contact it's linked to, the original notes, who assigned it, and when it's due.

3

Click the contact's name to open their record

From the contact detail page, you can see their full history — previous calls, emails, notes — before you reach out.

4

Send a quick email from the contact page (optional)

Inside the contact record, click Quick Email. It opens a compose window with their email pre-filled. The email logs to the contact's activity timeline automatically.

5

Log what happened and update the task

After your call or email, go back to the task and add a note about what was discussed. Then either mark it Complete or update the due date for the next follow-up.

Note: The CRM sends you a daily digest of overdue tasks so you never fall behind. Check your email each morning for the digest, or go directly to /crm/tasks filtered by "Overdue."

04 — Where to Find Notifications

The CRM sends notifications in three ways. Here's where each one lives and what triggers it.

1. Bell icon in the app header

Look for the bell icon in the top navigation bar on any CRM page. The number badge shows unread notifications. Click it to see the list. Notifications include:

2. Email alerts (sent to your registered email)

The system automatically emails you when:

3. Unmatched emails inbox

When someone emails your business address and the CRM can't automatically attach it to a deal, it lands in the Unmatched Emails inbox so nothing gets lost.

→ View Unmatched Emails

4. Team Oversight page

If you're a manager, check the Team Oversight page for a summary of your whole team's open tasks, overdue items, and recent activity — all in one dashboard.

→ Team Oversight

Tip: Notifications for task assignments are instant. Email digests for overdue tasks run once per day. Push notification alerts for new leads are real-time if your browser has notifications enabled.

05 — Set Up Email Drip Sequences

Email sequences are automated multi-step nurture campaigns. You set them up once, enroll contacts, and the CRM sends the emails on schedule.

→ Go to Email Sequences

Create a new sequence

1

Go to Sequences

Click Sequences in the left sidebar, or go to /crm/sequences.

2

Click "+ New Sequence"

Give the sequence a name (e.g., "New Buyer Nurture", "Post-Close Follow-Up") and a description so you remember what it's for.

3

Add your first step

Click + Add Step. Each step is one email. Write the subject line and body. Set the delay — how many days after the previous step this email sends. Day 0 = sends immediately on enrollment.

4

Add more steps as needed

A typical nurture sequence is 3–5 emails. Example: Day 0 welcome → Day 3 follow-up → Day 7 value content → Day 14 CTA.

5

Activate the sequence

Toggle the sequence to Active. Inactive sequences won't send emails even if contacts are enrolled.

Enroll a contact in a sequence

1

Open the contact's detail page

Go to /crm/contacts, click the contact's name.

2

Find the Sequences section

Scroll down on the contact detail page to see their current sequence enrollments and an option to add them to a new one.

3

Select the sequence and click Enroll

The contact is added. The first email sends at Day 0 timing (immediately, or at the next scheduled run).

Pause enrollmentTemporarily stops emails to a contact without removing them. Resume picks up where it left off.
Resume enrollmentRestarts from the next unsent step.
UnsubscribePermanently removes a contact from a sequence. They won't receive future steps.

Check sequence performance

From the Sequences list, each card shows how many contacts are enrolled, how many emails have been sent, open rate, and click rate. Click a sequence name to see the full stats breakdown by step.

✓ Emails are sending when you see increasing Sent counts and open events in the sequence stats.

Important: Contacts without an email address cannot receive sequence emails. Always make sure the contact has an email before enrolling them.

06 — Deals & Pipeline

Deals track the progress of each opportunity from first contact through close. They move through stages on a Kanban board.

→ Go to Deals

Create a new deal

1

Go to Deals

Click Deals in the CRM sidebar or go to /crm/deals. You'll see the pipeline Kanban board with stage columns.

2

Click "+ New Deal"

Fill in the deal title, link it to a contact, set the estimated value, and choose the starting stage.

3

Move the deal through stages

Drag the deal card to a new column as it progresses, or open the deal and click Move to Stage.

Pipeline stages (by pipeline type)

GeneralNew → Contacted → Qualified → Converted → Brand Advocate / Lost
Real EstateInquiry → Showing → Offer → Under Contract → Closed → Post-Close
Home ServicesNew Lead → Contacted → Estimate → Estimate Sent → Approved → Scheduled → Completed / Lost
Auto SalesNew Lead → Contacted → Test Drive → Offer → F&I → Delivered / Lost
Content CreatorsNew Inquiry → Discovery → Proposal → Negotiation → Booked → Delivered / Retainer / Lost

Deal forecast

The Deals page shows a revenue forecast panel that projects expected revenue based on deal values and current stages. Use it to see your pipeline health at a glance.

Tip: A CRM deal doubles as a "project" — you can generate a client portal link from any deal so the client can track progress, upload documents, and send messages directly to your team.

07 — Add Notes to a Contact

Notes are private internal records attached to a contact. Use them to log what was discussed on a call, record preferences, or document anything important.

1

Open the contact's detail page

Go to /crm/contacts and click the contact's name.

2

Find the Notes section and click "+ Add Note"

Type your note in the text box. Notes support plain text — keep them clear and concise.

3

Save the note

It appears in the contact's activity timeline with a timestamp and your name. Notes are permanent — edit them if something changes, or delete if no longer relevant.

✓ Note saved when it appears in the activity timeline with your name and today's date.

08 — Segments & Contact Lists

Segments let you group contacts by shared attributes for targeted follow-up or bulk email. Lists are manual groups you curate yourself.

→ Go to Segments → Go to Lists

Create a segment

1

Go to Segments → click "+ New Segment"

Give it a name like "Hot Leads - July" or "Buyers - Pre-Approved".

2

Set your filter rules

Example: Status = Hot AND Source = Referral AND Created in last 30 days. The segment updates dynamically as contacts match those rules.

3

Preview before saving

Click Preview to see which contacts match right now. Adjust filters until the list looks right, then save.

Create a manual list

Go to /crm/lists and click "+ New List". Add contacts manually by searching their names. Good for one-time campaigns where you handpick recipients rather than using filters.

Tip: Use segments for ongoing filtering (e.g., "all hot leads") and lists for one-time batches (e.g., "clients invited to the June event").

09 — Client Portal (Magic Link)

Every deal can have a private client portal — a link you send to the client so they can track progress, upload documents, and send you messages without needing an account.

Generate a client portal link

1

Open a deal

Go to /crm/deals and click on a deal to open it.

2

Find "Client Portal" and click "Generate Link"

The system creates a unique magic link. Copy it and send it to your client by email, text, or however you communicate.

3

Client opens the link — no login required

They see their deal status, document requests, and the contact details for your team. The portal also provides an upload control for pending requests and a message form; portal messages create open CRM tasks.

What the client can do in their portal

What you see when a client sends a message

A new task is automatically created in your /crm/tasks list, and you get an email notification. The message also appears in the deal's activity feed.

Note: The magic link is tied to the deal, not a person. Keep the link private — anyone with it can access the portal. You can revoke access from inside the deal if needed.

10 — Import Contacts from CSV

If you have an existing contact list in Excel or Google Sheets, export it as CSV and import it directly into the CRM.

→ Go to Contacts (Import button is there) → Full CSV Import Guide

Quick steps

1

Prepare your CSV

Columns should include: first_name, last_name, email, phone, company, source, tags. Other columns are imported as notes.

2

Go to Contacts and click "Import CSV"

Upload your file. The system maps the columns and shows you a preview before committing.

3

Review and confirm

Check the preview — if the mapping looks right, click Import. Contacts are created immediately.

✓ Import worked when the count on the Contacts page increases by the number of rows in your CSV.

11 — Reports & Analytics

The Reports page shows how your pipeline and team are performing over time.

→ Go to Reports → CRM Dashboard

What's in the dashboard

What's in the Reports page

Tip: Run a weekly report on Fridays to see what's moving and what's stalled. Stalled deals with no activity in 7+ days are worth a personal follow-up call.

Quick Reference — Every Main Page

DashboardOverview: contact counts, pipeline value, temperature breakdown, recent activity.
ContactsFull contact list. Add, search, filter, import, bulk-tag, export.
TasksAll tasks. Filter by open, overdue, assigned-to-me. Mark complete here.
DealsKanban pipeline. Drag cards between stages. Forecast panel on the right.
SequencesEmail drip campaigns. Create sequences, add steps, enroll contacts.
SegmentsAuto-filtered contact groups based on rules.
ListsManual contact groups. Build once and use for targeted outreach.
CompaniesBusiness accounts. Link multiple contacts to one company.
ReportsAnalytics: deal performance, email stats, lead source breakdown.
Team OversightManagers: see your whole team's tasks, pipeline, and activity at once.
Unmatched EmailsInbound emails the CRM couldn't match to a deal. Review and assign.
PR InboxPress and media contact inbox. Normalize and convert to full contacts.
My NetworkYour creator/ambassador contact network.
ReferralsTrack referral sources and stats.
Client PortalGenerate from a deal's Client Portal action. The link uses /client/{token}. Client sees deal status, document requests, and a message form. Messages create open tasks.
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